In recent years, great efforts have been made to reduce greenhouse gas emissions by vehicles. Petroleum products produces greenhouse gas emissions, therefore reducing the use of these products can make a major contribution to reducing pollution. The Fleet Size and Mix Vehicle Routing Problem is one of the most widely used routing branches. In this problem, there are vehicle with different capac...

a r t i c l e i n f o Keywords: Brand equity Industrial branding Dimensions of brand equity Marketing-mix efforts Corporate image A model is developed to examine the relationships among marketing-mix efforts (channel performance, value-oriented price, promotion, and after-sales service), corporate image, three dimensions of brand equity (brand awareness with associations, perceived quality, and...

In this paper we put forward a duration model to analyze the dynamic effects of marketing-mix variables on interpurchase times. We extend the accelerated failuretime model with an autoregressive structure. An important feature of our model is that it allows for different long-run and short-run effects of marketing-mix variables on interpurchase times. As marketing efforts usually change during ...

Nowadays sponsorship is an important part of sports events. Sports sponsorship offers more benefits, more variety and also it’s a more powerful form of marketing. In general, sponsorship holds a unique position in the marketing mix because it is effective in building brand awareness, provides different marketing platforms and valuable networking and hospitality opportunities. Sponsorship market...

A recent mix-up in studies on brain tissue of animals has set back Britain's efforts to determine human exposure to the BSE agent through contaminated meat products. Nigel Williams reports.

This issue of Health Care Financing Review is devoted entirely to the accuracy of hospital case-mix measurement systems for reimbursing hospitals. We have brought together eight articles by active workers in this field, representing the most promising efforts to improve case-mix measurement. Although severity of illness is an organizing theme for these articles, their scope is much broader. The...

We describe a MIX cascade protocol and a reputation system that together increase the reliability of a network of MIX cascades. In our protocol, MIX nodes periodically generate a communally random seed that, along with their reputations, determines cascade configuration. Nodes send test messages to monitor their cascades. Senders can also demonstrate message decryptions to convince honest casca...